SEO Blog - Inflow Search Engine Optimization Insights

How to Quickly Create Detailed Audience Personas on a Budget [Free Template]

By Everett Sizemore (Alumni) on January 29, 2024

Learn how to create audience personas for your business using Inflow’s abbreviated process. Download our free templates and get started today.

How to Prepare Your Marketing Teams for Google’s Search Generative Experience

By Kate Miller on January 23, 2024

With the Search Generative Experience on the horizon, Inflow offers a four-step process for preparing your marketing and SEO teams.

HTML & XML Sitemaps for eCommerce Websites: Best Practices & How-to Guide

By Lindsay Haskell on January 17, 2024

What are HTML & XML sitemaps? Does your eCommerce website need them? We cover everything you need to know.

Persona Topic Matrix: A Content Gap Analysis Template

By Everett Sizemore (Alumni) on December 20, 2023

Learn how to use Inflow’s persona-based content gap analysis tool to easily identify content opportunities based on audience segment, interest and buying stage.

SEO Migration Case Study: Moving From Magento to Shopify Leads to 126% Increase in Organic Traffic

By Joel Oquendo (Alumni) on August 9, 2023

Find out how we added new category pages during a website migration to help Simms Fishing achieve a 126% increase in organic traffic.

eCommerce Copywriting Guide: How to Boost Your Store’s Traffic & Sales in 2023

By Kate Miller on May 12, 2023

Check out our actionable tips on developing eCommerce content that drives traffic and improves rankings to your product and category pages.

21 eCommerce Content Marketing Examples to Use for Your Online Business

By Kate Miller on April 17, 2023

Check out the best examples of eCommerce content marketing as we detail the types of content needed for a successful online store.

Fixing Index Bloat: Why Deleting Website Pages Is Important for SEO in 2023

By Chris Hickey (Alumni) on March 23, 2023

Help increase website traffic by updating, deleting, or consolidating pages on your site that are no longer necessary and creating index bloat issues. Our SEO team walks you through exactly how.