eCommerce Marketing and SEO Blog

Competing with Amazon: A Guide for eCommerce Businesses in 2024

By Jeremiah Zgliczynski on July 31, 2024

Competing with Amazon isn’t impossible as an eCommerce business. Our guide gives you four strategies for boosting revenue and brand loyalty.

Is Becoming an Amazon Seller Worth It — and Should You?

By Jeremiah Zgliczynski on July 10, 2024

Learn about the pros and cons of becoming an Amazon store to decide if it's the right move for your eCommerce business.

Amazon Prime Day Marketing Guide: 5 Tips for eCommerce Brands

By Jeremiah Zgliczynski on June 26, 2024

Build an effective Amazon Prime Day marketing plan with these five tactics from Inflow’s team of Amazon advertising experts.

eCommerce Shipping & Returns: Best Practices for Conversion Optimization in 2024

By Devon Cox on June 18, 2024

Our CRO team shares four best practices to implement on your eCommerce site to improve your online conversion rates, based on our annual research report and client testing.

11 eCommerce Checkout & Shopping Cart Design Best Practices for 2024

By Michael Kuehn on June 6, 2024

We share 11 ways to boost your checkout page conversions and keep your customers satisfied in this complete guide.

9 Pet Marketing Strategies to Help You Unleash Increased Revenue for Your Business

By Kate Miller on March 5, 2024

Learn how to increase business revenue and customer leads with these proven pet industry marketing strategies from Inflow’s experts

How to Quickly Create Detailed Audience Personas on a Budget [Free Template]

By Everett Sizemore (Alumni) on January 29, 2024

Learn how to create audience personas for your business using Inflow’s abbreviated process. Download our free templates and get started today.

Persona Topic Matrix: A Content Gap Analysis Template

By Everett Sizemore (Alumni) on December 20, 2023

Learn how to use Inflow’s persona-based content gap analysis tool to easily identify content opportunities based on audience segment, interest and buying stage.