Digital Marketing Trends

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

By Mike Belasco on October 11, 2022

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

eCommerce Website Accessibility & ADA Compliance Tips

By Kate Miller on August 8, 2022

Improve the accessibility of your online store using these strategies, recommended by Zack Poelwijk of ABILITY.

New Google Analytics 4: An Introduction for eCommerce Businesses

By Mike Belasco on June 27, 2022

Find out what to expect with Google Analytics 4, from the pros and cons of the platform to its comparison with Universal Analytics.

Report: Impact of COVID-19 on Online Shopping & The eCommerce Industry

By Mike Belasco on March 28, 2022

Learn about the current state of the eCommerce industry — and which trending challenges you can expect — in our newest report, based on real client data.

Working with Web Developers: 9 Tips for Digital Marketers

By Devon Cox on September 2, 2021

Working with a website developer doesn't have to be a headache. Follow these recommendations to make the most out of your web dev projects.

Should You Hire a Digital Marketing Agency? A Guide for eCommerce Businesses

By Shane Klein (Alumni) on May 5, 2021

Find out whether your eCommerce business is ready to make the leap to a digital marketing agency by asking yourself these six important questions.

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

By Neil Robertson (Alumni) on May 14, 2020

We're sharing the latest COVID-19 impacts on eCommerce marketing KPIs to help you stay ahead with your own eCommerce marketing.

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

By Christina Griggs on April 9, 2020

Our CFO of 10 years outlines a multi-step cash flow projection and expense cutting plan for eCommerce companies to weather the COVID-19 economic downturn.