Digital Marketing Trends

Server Side Tracking: The Future of Data Collection in a Cookie-less World

By Bojan Mareljic on June 4, 2024

Learn how server-side GTM tagging can enhance data accuracy, security, and website performance.

Announcing: Inflow’s eCommerce Best in Class 2024 Report – Conversion Optimization Features

By Jen Holzman on April 23, 2024

Inflow’s eCommerce Best in Class 2024 Report is now available to download! Read it today to learn what top retailers are doing with UX, CRO, and more.

5 Image SEO Best Practices to Enhance Visibility & Improve Organic Performance

By Lindsay Haskell on February 5, 2024

With SGE on the horizon, proper SEO image optimization will improve your visibility and placement of content in the SERPs. Get started with these five best practices from our team.

How to Prepare Your Marketing Teams for Google’s Search Generative Experience

By Kate Miller on January 23, 2024

With the Search Generative Experience on the horizon, Inflow offers a four-step process for preparing your marketing and SEO teams.

Google Analytics 4 vs. Universal Analytics: 5 Key Differences in Data & Reporting

By Julia Morris on January 10, 2024

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

9 Digital Marketing Trends to Consider for Your 2024 Strategy

By Jen Holzman on December 12, 2023

Learn about the top marketing trends that will impact digital marketers this year, including generative AI, privacy updates, Google Analytics 4, and more.

Why Your Google Analytics 4 Data Doesn’t Match Up (& What You Can Do About It)

By Julia Morris on November 27, 2023

Find out exactly why your Google Analytics isn’t accurate compared to other sources and how you can improve your reporting strategy to have it all make sense.