Digital Marketing Case Studies

McAfee Trust Seals vs Norton Trust Badges for eCommerce

By Keith Hagen (Alumni) on April 2, 2018

In this article, we'll show you 3 of Norton and McAfee trust seals that led to an increase in revenue. Learn more about when and how to use trust seals on your site.

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

By Neil Robertson (Alumni) on January 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:

Conversion rate: increased 116%
Revenue:

…

PPC Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors

By The Inflow Team on October 10, 2014

Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …

Target Audience Case Study: How Gaia Stopped Promoting & Started Connecting

By The Inflow Team on September 13, 2014

The Client: Gaia

Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul.

The site offers several channels with programming ranging from yoga and fitness to alternative …

Case Study: Consistent Conversion Testing Leads to 90% Lift

By The Inflow Team on July 10, 2014

Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part …

Case Study: Technical SEO Gets This eCommerce Site Back on Track

By The Inflow Team on July 10, 2014

eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are …

Case Study: A Triumph Over Google Penalties to Gain Higher SEO Revenue & Traffic from a Content Audit & Technical Fixes

By The Inflow Team on May 10, 2014

In 2011, Google released the first Panda algorithm update which was developed to reduce the prevalence of low-quality and thin content and to boost unique, relevant content in search results. Later in 2012, Google would release another update called Penguin …